The Case for Direct Mail


 Published by MP Express - Friday, January 22, 2016 

The Case for Direct Mail

Today’s Low Mail Volume = Opportunity
With the overall economy still down and with so many companies moving their marketing efforts online, mail volume has dropped tremendously. The resulting empty mailboxes present a unique opportunity. While competition to get noticed in email in-boxes just keeps growing, a well-crafted direct mail package is now far more likely to garner attention than before.    READ MORE 



Should You Print Business Card Masters?


 Published by MP Express - Sunday, January 03, 2016 

MP Express business card master

What is a business card master? They are full sheets of paper with artwork already printed on them that do not change from card to card. These masters (or Shells as they are sometimes referred to) are pre-printed with such graphics as a logo or other imagery and/or information that is consistent from card to card. This can be a website address, company tagline, or custom foil stamping on the card that remains constant.    READ MORE 





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